SEO vs. PPC: Knowing Which Is Right for Your Website?
Before delving deep into discussing this topic, try finding an appropriate answer to the following questions. How do you pay your utility bills now? How do you get tickets for your favourite movie without traveling all the way to the theatre? How does your favourite delicacy reach your home within the blink of an eye? How to sell products locally and worldwide using the internet?
You will come across a simple answer for all these questions. Thanks to the online companies and businesses for making life easier than ever. From paying important bills to booking movie tickets and ordering food, there’s nothing that you can’t do online.
The emergence and popularity of digital businesses have revolutionized the entire business landscape. From big to inconspicuous, you will have an online option for all your needs. It’s here that the virtual arena gets overcrowded and saturated with numerous companies. Without proper marketing and branding, your business venture will get lost in the crowd.
Identifying the solution
When it comes to successful & effective digital business marketing techniques, none other search engine optimization proves to be the best option. If you are somewhat apprehensive about its significance, the following statistical references will clear all the apprehensions and misconceptions.
Stats 1: If reliable and authentic statistics are anything to go by, a whopping 93% of digital experiences and online operations begin with popular search engines. That clearly speaks a lot about the significance of high search rankings.
Stats 2: Popular and renowned search engines such as Google account for nearly 65% to 70% of the market share owned by search engines.
These statistical insights speak a lot about the significance of SEO or Search Engine Optimization. By helping them achieve high search rankings, SEO happens to be a crucial necessity for website owners today. lf you are one of those website owners, keep in mind that SEO is not just an option.
SEO and PPC are both great methods for bringing traffic to a website. Incoming traffic is the most important thing for sustaining any online website.
Search engine marketing Pune and PPC have the same goals, but their methodologies and techniques are different.
So what is SEO?
SEO stands for search engine optimization. It consists of various techniques that are required to push a website towards the first page of any search engine.
Why is SEO important?
SEO is extremely important because 80% of the traffic for all websites come from search engines. Most SEO campaigns are targeted at Google, because it is the biggest search engine in the world.
SEO experts Pune can be used for the following purposes:
When you need sustained traffic:
SEO doesn’t give immediate results. The methods bring results slowly, but steadily. Once the job is done,(when your website gets to the first page of a search engine) the traffic remains steady. Any SEO campaign needs to be run continuously for getting continuous benefits.
When you need to increase sales without spending more on marketing
SEO is a good method of increasing sales without increasing marketing costs. Search engine marketing Pune attracts potential buyers towards your website by using smart phrases and keywords. People who shop online are always on the lookout for a “better deal” and the SEO campaign needs to concentrate on delivering the same.
When you need to get the best out of social media
SEO plays a very important role in getting the most out of social media sites like Facebook. Users visiting your websites share content on their social profiles. These shares show “meta descriptions” and “tags” – both of which are SEO parameters. These are the two things people get to see when they see news/stories shared by others. Be it Facebook, Twitter of Google+, SEO experts Pune can double your impact on social media.
Now, let us come to PPC-
What is PPC?
PPC stands for Pay per Click. Have you ever seen those “sponsored ads” when doing a search on Google? Those are PPC campaigns. PPC is named so because you have to pay for every user who clicks on your advertisement.
When is PPC beneficial?
When you need fast results
PPC campaigns deliver fast results. If you compare PPC to SEO in this regard, the first will always win. SEO is all about generating sustained traffic over a period of time. PPC is all about delivering very fast results instantly.
PPC campaigns are shown to millions of users and hence traffic comes to your website almost immediately. PPC companies in Pune are great for bringing in customers when you are promoting something which is time-sensitive!
When your website isn’t rich on content
A SEO optimized website has to be updated with trending and popular content on a daily basis. This is the website’s way of telling Google that it needs to be at the first page and that it is relevant. However, there are websites which are not rich in this type of content. This is where PPC comes in.
For example, there are websites which are designed to lure customers into giving their e-mail addresses. (Magazine subscriptions, online newsletters)Also known as squeeze pages, these websites almost never have any SEO rich content. Pay per Click management Pune campaigns work very well for pages like this.
At a glance
- SEO brings organic or “free” traffic. PPC brings “paid” traffic.
- SEO doesn’t work well for time-sensitive campaigns. PPC works very well if you need visitors “right now”.
- SEO can bring in sustained traffic for a long time. Traffic from PPC stops as soon as the campaign is discontinued experienced SEO service provider.
An SEO audit can identify the smallest of problems such as missing on page SEO, keyword stuffing, improper url structures, etc.