Keyword Research Is The Most Important Element In SEO
In today’s world, the importance of the internet along with websites has become immense. All organizations or businesses, small or large have opted for a website of their own that highlights their activities and promotes their brand. So the content matter on the website becomes synonymous with online marketing and needs to be prepared with the utmost care. When people look for items on the internet, they do searching through internet search engines. These search engines help them locate sites of their choice. In order to be easily visible to the internet user, your website needs to be optimized with certain keywords that are relevant to the operations of your business or your products. These can be effectively done by the SEO services offered by skilled digital agencies.
What is the meaning of keyword research?
It is the method of searching and finding out the most suitable word or phrases that are likely to be related to your business operations, products and services. The internet user searches the internet through the search engines by using these keywords. These are some words or phrase that easily comes to the mind of a person when searching for that particular topic. For example searching for a Hotel in Mauritius, one may use phrases like Budget Hotel in Mauritius, Cheap Hotel in Mauritius, Resort in Mauritius, Hotel Accommodation at Mauritius, etc. The determination of relevant keywords is the first and the foremost and can be termed as the most vital activity that needs to be done for SEO procedure. There are some top SEO companies in Pune who are doing effective keyword researches for their clients.
Why is keyword research so important for SEO
You need to know the relevant words or phrases that are most in line with your site, i.e. the keywords which can be used for your site. This is required for the optimization process that has to be carried out by the SEO Consultants in Pune for your site’s traffic enhancement.
If the keywords are not apt, and some wayward keyword gets optimized for your site you will get to have good web traffic which will not turn out to be paying as there will be no business transactions made out of them. It will be equally frustrating to the users as they will be disappointed to not find what they are actually looking for. They will make a fast exit from your site, and there is no positive outcome for you. It will be a futile exercise for you as well as the visitors to your website. The ultimate aim will be to funnel the web visitors to successful business transactions that will bring in revenue generation. When the visitor finds something relevant and close to what he is actually searching for, he will develop further interest and go deeper into the web contents of the site with increasing the chances of becoming a successful customer.
Types of Keywords
There are generally 2 types of keywords which are seen to be used the internet users. The first one is the ‘popular’ keyword that is a more generalized form of searching such as ‘Cheap hotels in India’. These types of searches are generally found to be done by around 30% of people. This will give a huge number of websites. Only when you use the other variety of “long tail keyword” can you narrow down on your research. Examples of such keywords can be “Cheap hotels in Shimla”. You are more specific with the keywords, and you get a more definite result through this kind of search in the search engines. More than 70% searches are of this type which has the chances into converting to successful business transactions.
Procedure of keyword research
The process of research of keyword is done at the early stages of SEO operations. Many keywords are found out that are relevant to the particular site that is being worked upon. Some of the keywords can be quite generalized. There are some others which are quite specific to the line of your business. Keywords can be made specific to each type of product you are offering or the services you are carrying out. There are many tools to be used when different keyword are to be implemented for year site. For finding out the keywords most suitable for the site, you need to know about the customers first. It becomes easier if you are focusing a particular class of persons. The research becomes narrower to get the most probable visitors who can go into the web pages deeper for a successful business transaction.
Keyword Research Tools
There are certain tools that are implemented for performing keyword research. The best seo companies will do it for you if you outsource the SEO job to them. If you are doing it yourself for your own website, you too should follow the same rules to get the best effects.
- Effective sessions of brainstorming
- Google keyword planner
- Google Analytics
- WordStream’s Keyword Tool
Getting to know the keywords results
There are many factors that play important roles during the calculation of the success factor of the keywords you have used for your website for making the website optimized.
Is a good amount of traffic being generated for your website based on your keywords?
Is the traffic which is being formed being converted successful business transactions?
Are you enjoying decent ranking on the pages of the search engines?
Is your content matter in line with the keywords you have used? Is the traffic also meaningful which are meeting the business targets?
If the results are not in the affirmative, you need to engage a good digital agency to overhaul the content of your webpage to make it more meaningful and more attractive to the users. It is the selection of the correct keywords that need to be embedded in your web content matter to make it rank higher during searches through the search engine operation process.