On-page SEO Factors: A Complete list

On Page Optimization is the part of Search Engine Optimization that involves making code and design level changes to a webpage in order to enable the search engines’ to more effectively read and index them. It deals with specific aspects such as site coding, the layout and display of your web site, and site architecture and navigation.

Today, Google considers more than 200 factors to rank any website on Search pages and On-page SEO is the foundation of your successful SEO. Therefore it is very important that you have an understanding of the important on-page factors that have an impact on your website ranking on Google. If you manage your on-page SEO factors well, then your backlinking efforts will get multiplied!

Let’s understand these On-page factors for your website to rank higher in Google and generate more traffic to your website.

Title Tag

The title tag is crucial. In order to instantly catch the eye of the consumer it must be short, crisp and informative. Titles Tag is essential for both the users and the search engines (Google) because it tells what the document is about and its purpose. Putting your primary keywords in the title facilitates the reading and indexing of the page by the search engines’ spiders, subsequently giving your website a higher ranking.

Titles Tag is essential for both the users and the search engines (Google) because it tells what the document is about and its purpose.

How to optimize your title tags

• Start your titles with your primary keywords.
• Keep is less than 70 character
• Don’t repeat your keywords in title tags

Meta Description

Meta description reflects the content of your website, providing a brief presentation of your products and services. It must be catchy and relevant in order to entice the viewer to explore further.

Although, Google don’t consider this as a ranking factor but a well written Meta description will engage user to click on your website link. Recent studies have found that just having a Meta description (if not a compelling one) increases the click rate by 6% than not having it at all. Adding keywords to Meta descriptions will give you a bonus point.

How to optimize your meta description

• Keep your Meta description less than 160 characters.
• Use your primary keywords
• Write an engaging copy
• You can use CTA’s as well like let’s connect, Free consultation or book now etc.

Website Speed

Google wants to give the best experience to its users and consider your webpage load speed as a crucial factor to rank any website.

You can improve your website speed by hiring a professional SEO agency that has technical expertise to work on various factors like your website hosting, Cache management, image optimization, database optimization, page size optimization, CDN etc.

SSL

SSL (secure socket layer) certificate is a type of digital authentication that validates websites and provides encrypted connections. SSL certificates are commonly used in e-commerce websites that require your personal details like credit or debit card information. 

In 2019, Google announced SSL certificates to be mandatory for websites to be known as secure. And added, using an SSL certificate to be the easiest way to increase your ranking in Google.

Content

There is a bunch to be covered here…

When talking about optimizing your website, content should get the highest priority. Your content is the heart of your successful SEO campaign.

How to optimize your content for SEO?

The first thing that comes to mind is “uniqueness”. 

Your content should bring something new to the table. Google don’t rank duplicate content. Do your research thoroughly before writing it down.

The second thing that comes to mind is “content value”

Thousands of blog posts are being published every day. What will make your blogs stand out? Add information to your content that are valuable to the readers, which will increase the engagement quality. For example, include details and updated materials, the more you feed your readers the more they will take.    

Third, is to write content that fulfils “search intent” 

Blogs that contain what the readers want have a higher chance to rank higher in Google. It is even better to write blogs that contain the whole topic instead of a small portion. 

Web-users always look out for the full information under one roof. Google also prefers comprehensive content, i.e content that has everything the users want and answers all their questions.  

And lastly, improve keywords density. 

Your target keywords should appear at least once in the first 100 to 150 words of your content.  Use keywords-rich subheadings as well. Increasing the frequency of keywords will increase your chance of ranking higher in Google. But don’t overdo it

Key takeaways for content optimization

• Regularly update your website with fresh content.
• Cover the entire topic instead of focusing on part of the subject
• Your content length should be more than 1000 words
• Don’t copy your website contents from similar websites or competitor’s website
• Focus on humans, not for Google bots
• Hire an experienced SEO expert to handle your content

URL Structure

Many websites still make the mistake of using automatically generated URLs which do not make much sense to users or to Google. You, on the other hand, should utilize the power of customized URLs.

While creating the URLs of your web pages, keep in mind a few pointers…

Always customize each URL depending upon the content of the page. The URL should signify what the page is about.

Determine a standard procedure for customizing each of the URLs. Decide the categories and the subcategories that you will want to use in the URL format and follow that structure in each one.

Keep the URLs short, simple and relevant, to make it easier for your website visitors to understand what the content is going to be about.

Identify your primary keyword for your content and use them in the URLs significantly. This is an SEO ranking technique and also gives your readers a hang of the page content. 

You can not use spaces in between words in URLs so use hyphens instead. For example, https://www.jaguarsolutions.in/seo-services-company-pune/

Refrain from using stop words (pronouns and articles) like a, and, the, etc.        

Image Optimization

Image optimization is another necessary aspect of Local SEO that many people miss out on.

You would want to give every image on your website a good alt text and file name. This allows Google bots to understand the image context and your page content properly.  

Include keywords in the image file name and try to use the same keywords in the alt texts. 

Always use images that are unique, since Google prefers original images. This helps in website ranking.

Alt Tags

Alt tags can positively impact your website ranking in search engines like Google. Alt-text is displayed in place of the image if the image fails to load, explaining to the end user what the image is about.  By applying alt tags to images you will help yourself as it will increase your chance of ranking higher in Google. 

Alt Tags provide a better image context to Google bots, helping them in proper image indexing.

This is an SEO strategy to improve your website ranking and generate traffic. 

User Experience

Focus on the user experience aspect of your website. Google prioritizes websites that have low bounce rates. And what can keep readers on your page? 

Allow our Local SEO agency in Pune to develop your website and give your end-users a pleasant time on your pages. We will successfully increase the dwell time and make your content look appealing to the users. 

Internal Linking

This is the most popular method of on-page Local SEO you could say, a local SEO strategy that almost all websites use. 

This especially comes in handy when you want to rank pages that need a boost. What you would want to do is link pages that you need to boost with high-ranking pages using keywords.

The best example for internal linking is Wikipedia, observe how frequently they use keyword-rich links in their pages. That is a great way to link pages on your website. 

Is this getting complicated for you? Worry not, use our Local SEO services to grasp the best Local SEO strategies to rank your website.

Review or FAQ Schema

Gaining positive reviews on your website will boost the confidence of your customers. Reviews are the quality indicators of the internet. A large percentage of the population reads reviews before making online purchases. 

Having a reviews section on your website will definitely have a positive impact on your business, it is also a great local SEO strategy.

Although Schema does not help with SEO directly, it may help your website to connect with rich snippets. And rich snippets can gain you more clicks. The best types of the schema are the review schema and the FAQs schema. 

Use our Local SEO service tools to check if your schema set up is correct or not. 

Optimize for Voice Search

Roughly 50% of all searches are voice searches and it is growing rapidly. So, having your page voice search optimized is a significant technique of on-page Local SEO.

Voice search optimization allows your page to appear in voice searches. It gives you the opportunity of having your page content read out loud in the voice search results. 

The easiest way to do so is to have a FAQs page.

Studies have shown that Google often draws out voice search results from the FAQs pages which are almost 2.68%.

Let’s Connect

Would you like to optimize your website and worried about the on-page SEO factors? Our SEO agency service can help you to optimize your website.

Call us on +919225561643 or share your requirements by filling up the form for a free On page SEO audit.