SEO Do’s & Don’ts in 2021 (Updated)
Search Engine Optimization: Do’s And Don’ts For Website Owners
Before delving deep into discussing this topic, try finding an appropriate answer to the following questions. How do you pay your utility bills now? How do you get tickets for your favourite movie without travelling all the way to the theatre? How does your favourite delicacy reach your home within the blink of an eye? How to sell products locally and worldwide using the internet?
You will come across a simple answer to all these questions. Thanks to online companies and businesses for making life easier than ever. From paying important bills to booking movie tickets and ordering food, there’s nothing that you can’t do online.
The emergence and popularity of digital businesses have revolutionized the entire business landscape. From big to inconspicuous, you will have an online option for all your needs. It’s here that the virtual arena gets overcrowded and saturated with numerous companies. Without proper marketing and branding, your business venture will get lost in the crowd.
Identifying the solution
When it comes to successful & effective digital business marketing techniques, none other search engine optimization proves to be the best option. If you are somewhat apprehensive about its significance, the following statistical references will clear all the apprehensions and misconceptions.
Stats 1: If reliable and authentic statistics are anything to go by, a whopping 93% of digital experiences and online operations begin with popular search engines. That clearly speaks a lot about the significance of high search rankings.
Stats 2: Popular and renowned search engines such as Google account for nearly 65% to 70% of the market share owned by search engines.
These statistical insights speak a lot about the significance of SEO or Search Engine Optimization. By helping them achieve high search rankings, SEO happens to be a crucial necessity for website owners today. If you are one of those website owners, keep in mind that SEO is not just an option.
Search Engine Optimization refers to the process of optimizing business websites for high search engine rankings. By helping your site climb to high search rankings, SEO gets it noticed. Whenever there are similar searches, search engines like Google, Yahoo, and Bing will refer your business to target audiences.
It’s here that you need to find out what search engines truly look for. Decoding the do’s and don’ts will be the best thing to do, as it will help your website achieve top search engine ranks.
When it boils down to determining your site’s relevance for effective SEO, the following aspects prove to be of paramount significance.
Content: Your website is not just a compilation of attractive designs, structures, and layouts. Rather, it is the content that turns out to be highly important. Choosing the right content will lead to highly successful search engine optimization. Therefore, content development seems to be an integral part of effective SEO.
User Experience: Sites with poor functionality, navigability, and performance fail to achieve high ranks in search engines. While investing in SEO, make sure your site offers unmatched user experience.
Authority: If you are checking out the dos, then this aspect will be of paramount significance. Your website should be the authoritative force amongst similar businesses. That is a highly crucial requisite for your business.
Navigation: A website with complicated navigation will prevent lead conversions. Visitors tend to leave sites with complicated or poor navigation. If you are trying to achieve successful SEO, it will be imperative to ensure easy navigation.
These are some of the significant aspects related to successful SEO. Websites with easy functionality, lucid navigation, great authority, and amazing user experience will inevitably achieve the highest search engine ranks.
What to avoid?
Steer clear of implementing shady strategies or tactics. Such practices will affect your site’s performance in the long run. Search engines consider quite a few aspects before ranking sites. Just as it is important to keep a note of the essential factors, it’s also imperative to know about ‘things to avoid.’
Keyword Stuffing: Keywords optimization happens to be a significant aspect. However, make sure you don’t overuse keywords on your site. Keyword stuffing is highly condemned by search engines and that can bring your search rankings down.
Poor UX: A visitor will undoubtedly leave a site offering poor User Experience. Let’s check out what statistics has to say. Nearly 79% of users will choose another similar site over a website offering poor UX. Search engine crawlers will have this thing in mind. Make it a point to ensure amazing and impressive UX.
Purchased Links: If you are aiming for highly successful search engine optimization, purchased links will do no good for you. Buying these links will take your site to nowhere. So, steer clear of purchased links while performing search engine optimization.
By avoiding these practices, you will achieve highly successful SEO. Your site will emerge as an authority of the respective business arena, thus acquiring the highest ranks in popular search engines.
Your objectives are important
While it’s important to gather profound information about the dos and don’ts, it is equally imperative to know about your business objectives. A majority of site owners are completely unaware of their intentions while performing SEO, which happens to be a prime requisite.
Every website owner must develop crystal clear ideas of two significant aspects that include:
- Specific Business Objectives
- Business Model
- Knowing about your business goals will help you determine your bottom line. On the other end, your business model will help you determine your search engine optimization targets.
Search engine optimization ranks amongst the most effective, successful and impactful digital marketing strategies. By helping your site achieve high search rankings, proper SEO attracts innumerable customers to your website.
However, it’s here that site owners need to be careful about the most crucial aspects. Following the SEO best practices will bring no benefits if you are unaware of the dos and don’ts. With these unique aspects in mind, you will surely achieve the highest search rankings for your site. Make it a point to follow these principles and emerge as the front-runners in the virtual arena.
As a digital marketing agency based in Pune, we have experimented with various strategies to blend SEO and PPC for our clients. We have had success with our approach and have delivered more effective search engine marketing performance for our clients.
If your business needs assistance in integrating SEO and PPC, reach out to us. Our Digital Marketing experts can help you understand how to leverage digital marketing platforms to maximize your chances of dominating search engine results.